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Blog: Top Tips on Productivity

6 Tips to Calm Clients in Volatility

08/25/15

The markets are gyrating.  We’re dizzy & confused.  So are your clients.  Below are behavioral psychology tips for keeping clients calm: 1) First, Calm Yourself:  Up to 90% of communication is non-verbal.  Clients will notice any anxiety you feel.  Watch your speed of talking, breathing … Continue reading

3 Marketing Rules & 3 Expert Tips

07/07/15

I follow marketing news, so you don’t have to.  Here are favorite rules and tips from marketing gurus.  Enjoy! Three Marketing Rules 1) Selling is Out:   People have been oversold.  They’re cynical and suspicious.  Traditional “selling” doesn’t work anymore.  It turns … Continue reading

How “Fluency” Delivers the Win

11/13/14

What the heck is “Fluency”?  How does it deliver the win? Fluency (a psychology term) indicates how easily people read, understand and interact with something.  The more something is fluent, the more we like it and judge it to be good. If it’s unappealing … Continue reading