The Pew Research Center released a study on January 19, 2010 that reinforces the data on the advance of women economically.   Men reading this blog might be tempted to click out about now thinking: “Here she goes again, harping on the power of women”.  Wait, there’s an interesting twist for the guys in this

I just read an article by Bridget Brennan (author of Why She Buys a book on the woman consumer) where she talks about Apple being the most discreetly and successfully feminized company.    The article comments on the overwhelming influence women have on the purchase of electronics.  Here is the link in case you’re interested:

Women and men just don’t talk the same!  That goes for investors and for financial advisors.  Last blog entry I talked a bit about the difference between a Coach and a Consultant.  A Coach empowers you to succeed.   A Consultant tells you what to do.  There are places for both skills.  When you are

For many advisor clients my style of coaching is completely different than every other “Coach” they’ve encountered in the financial-services arena.  Many practice-management and productivity coaches do more consulting than coaching.  These consultants frequently roll-out a defined method for achieving  success and clients follow essentially the same program.   This can be very effective, especially for novice advisors who need the basics

Story of the Day Everyone is looking forward to the New Year and hoping 2010 is a more enjoyable than the last two years of 2009 and 2008.  In terms of women and money there is great opportunity.  As I talk with advisors around the country I notice that everyone seems to be coming out of hiding. 

Now that The $14 Trillion Woman is published and getting out to advisors, I’ve been talking to clients about the differences between what works with women prospective clients (compared to what works with men).  The conversations have been enlightening for me and for the advisors.  During one conversation I was talking with an advisor about how to find women investors.  We were talking about going

Story of the Day: I have been coaching and talking to a lot of financial advisors this past year.  It has been a rough year.  There has been so much change:  in the markets, within  financial organizations and across the nation.  At each step you advisors are working hard to protect and help clients through all the discomfort of change.  It has been tough going. 

DraftFCB is one of the largest advertising agencies in the world, a world-wide leader in marketing.  I’ve worked with them around leadership development and been delighted to lead workshops at their headquarters.  They recently released a consumer research report: “The 6.5 Seconds that Matter” which revealed two important things: The consumer attends for only 6.5 seconds

Story of the Day: Today I am going to tell a story on myself.  I spent the last year researching women consumers and clients.  In the process, I discovered how women make decisions.  You might think:  “Barbara you’re a woman, of course you know about women!”  When I research and write professionally I remain as objective as possible.  I

Story of the Day: Today, I had breakfast with the President of a not-for-profit organization that works cross-culturally (thank you for your inspiration!).  She is a leader in her field.  Recently, she attended a national conference of top foundation executives where she learned of emerging trends in philanthropy.  She shared an interesting development with me.  There are now many family foundations