Today, I stumbled on a professional consulting website that is overwhelmingly masculine.  Clearly the business does not intend to work with only men, but their website will absolutely turn-off women, perhaps men too.  The branding impression is that: “We’re aggressive guys, we only understand aggressive guys, we’ll treat everyone like they’re an aggressive guy and our consulting will be aggressive guy tactics!” I’m confident that the business

Here we go again!  Every election cycle seems to get more colorful than the last.  Why?  One reason is the focus on OR rather than AND.  The candidates advocate for this group OR that group.  It’s politics of you OR me, but not both. Now financial services increasingly targets special groups, specifically women.  New products and services are popping up,