Story of the Day
A friend of mine works internationally and moves around the world. Occasionally, this family returns to the U.S. and needs short-term local housing. On their last U.S. rotation, the mom made friends with some Girl Scout Brownie moms, so reached out to this network with their housing need. Immediately, they received multiple recommendations and found an ideal home. All from reaching out to the local moms who know everything.
Where would you go? A rental agent, a real estate office, the local chamber? All normal places but would you think of the “mom-network”? If not, think again.
Tip of the Day
Client’s ask me all the time:
“Where do I find women prospects & clients?”
Here’s the answer in Two Easy Steps:
- Ask your women clients “What are the most active groups for women locally and how can I help these women?”
- Follow their directions.
Don’t make it harder than it needs to be. Ask the women who know. Remember, women ask for directions and are happy to give directions.
Resource of the Day
Prudential recently released it’s latest research on women. Key findings include:
- More women are primary bread-winners (65% for those surveyed)
- Only 23% women bread-winners feel well-prepared to make financial decisions
- Women who have financial advisors feel more confident
- Younger women feel more responsible for financial decisions and want help
- Women care about different things than men – hint: think practical
- Women rely on advisor advice more than men
