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What’s your #1 Business? It’s NOT Financial Services

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Barbara Kay
Tuesday, 21 February 2012 / Published in Uncategorized
Someone once shared with me that fast-food giants are successful because they know they’re not selling food.  Not selling food?  What are they selling?   Convenience, reliability & quality at low-prices.  Food is just a vehicle to deliver the core business. I’ve been blogging about branding for a while now and here I go again.
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