5 Steps to Banish Client Fear The Fear Monster roams again! Keep reading for 5 steps to banish fear and get 2 JFP articles with the step-by-step for productive client conversations. Fear Makes Humans Stupid 1: Be Ready for Stupid Fear overwhelms the rational centers of the brain. It literally makes humans stupid. Remember when
Someone once shared with me that fast-food giants are successful because they know they’re not selling food. Not selling food? What are they selling? Convenience, reliability & quality at low-prices. Food is just a vehicle to deliver the core business. I’ve been blogging about branding for a while now and here I go again.