Story of the Day A friend of mine works internationally and moves around the world. Occasionally, this family returns to the U.S. and needs short-term local housing. On their last U.S. rotation, the mom made friends with some Girl Scout Brownie moms, so reached out to this network with their housing need. Immediately, they received multiple
I’ve been going around the country talking to advisors about the awesome power of women advocates who do viral marketing for you. Recently an advisor shared this story. It’s Awesome! Story of the Day Advisor Howard attended one of my presentations on The $14 Trillion Opportunity – Reaching & Engaging Women Investors during a national
A coaching client thanked me recently for the newsletter STOP for MORE Success. It got him focused on removing ineffective habits. Then he shared a confirming story. Here’s what he told me: Story of the Day “I was talking with a client who has funds with another advisor. It’s important to me and beneficial to
Harvard Business Review (HBR) just published an article on conquering email overload. HBR did not offer any special magic but it reinforced best practices and they’re worth repeating. Here you go: Tip of the day – 7 Steps to Conquer the Email Monster 1. Turn off the spigot – Unsubscribe to anything you don’t absolutely need.
Someone once shared with me that fast-food giants are successful because they know they’re not selling food. Not selling food? What are they selling? Convenience, reliability & quality at low-prices. Food is just a vehicle to deliver the core business. I’ve been blogging about branding for a while now and here I go again.
Coaching focuses on moving forward productively. Everyone wants that. Unfortunately many of us drive ahead by simply picking up more tasks. A key to success is not just picking up goals, but also intentionally dropping things. I often ask clients: “What will you stop doing to reach this goal?” People are surprised by that. There’s underlying
McKinsey just completed a large global survey of marketing executives about how they use digital media (internet, social media, twitter etc…) and discovered something that should make you feel better: No one is using it to full advantage They don’t know how to use it effectively They’re not sure of it’s real value They’re struggling
We all need to “brand” effectively. As I work with clients on branding, I’ve noticed a natural but self-defeating tendency when drafting a tag line. People usually do the following: Focus on describing their activities Use conceptual or technical language Use the same adjectives as most of their peers Write a paragraph After clients do
The Spectrem Group, an investor research group, just published their 2011 study on “Wealth Women Investors” (link to purchase the $5,000 report below). The results mirror The $14 Trillion Woman. Below are key facts and what to do about it. UHNW women worry more than less wealthy women about: Running out of money Personal health Care
