McKinsey just completed a large global survey of marketing executives about how they use digital media (internet, social media, twitter etc…) and discovered something that should make you feel better: No one is using it to full advantage They don’t know how to use it effectively They’re not sure of it’s real value They’re struggling
We all need to “brand” effectively. As I work with clients on branding, I’ve noticed a natural but self-defeating tendency when drafting a tag line. People usually do the following: Focus on describing their activities Use conceptual or technical language Use the same adjectives as most of their peers Write a paragraph After clients do
The Spectrem Group, an investor research group, just published their 2011 study on “Wealth Women Investors” (link to purchase the $5,000 report below). The results mirror The $14 Trillion Woman. Below are key facts and what to do about it. UHNW women worry more than less wealthy women about: Running out of money Personal health Care
Last October’s blog post (What’s your Value Now) was a call to update branding and value messages in light of the coming revolution in the investor marketplace. Two recent events reveal that the revolution has arrived. Story of the Day First, Schwab has launched a large multi-faceted advertising campaign to educate investors on the differences
Story of the Day: Price vs. Value Let’s start with a truism “Financial services is a commodity”. Everyone has access to everything on the cheap! How do you communicate your value (and justify your price)? Frankly, my financial services clients and I are in similar situations. Why should our client’s come to us when
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