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Lead a Thriving Team

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Barbara Kay
Thursday, 02 May 2024 / Published in Barbara Kay Coaching Blog
How to lead your team to thrive
best practicesfinancial advisorsLeadership

Talking Clients Down from Fear

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Barbara Kay
Friday, 16 August 2019 / Published in Barbara Kay Coaching Blog
5 Steps to Banish Client Fear The Fear Monster roams again!  Keep reading for 5 steps to banish fear and get 2 JFP articles with the step-by-step for productive client conversations. Fear Makes Humans Stupid 1: Be Ready for Stupid Fear overwhelms the rational centers of the brain. It literally makes humans stupid. Remember when
clientscommunicationfinancial advisorsfinancial servicesinvestors

Selling to Women – How We Talk

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Barbara Kay
Friday, 16 March 2018 / Published in Barbara Kay Coaching Blog
Women and men just don’t talk the same! That goes for investors and for financial advisors. I coach financial professionals around the country across all different channels. I notice that my male clients tend to be: Direct and Linear Want a Fix Like Repeatable Solutions A Quick Fix is Ideal On the other hand my female
communicationfinancial advisorsmarketingreferralssaleswomen

Polish vs. Connection? (It’s not what you think…)

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Barbara Kay
Thursday, 22 February 2018 / Published in Barbara Kay Coaching Blog
Clients often want to polish their skills in: marketing, prospecting, public speaking, client relationships. Trying to be perfectly polished in all these areas is overwhelming. There are so many experts and zillions of techniques. It’s confusing! Let’s make it easy! The common theme is the ability to build connection. If we focus on building connection, we’ll
best practicescommunicationfinancial advisorsmarketing

Top Marketing Tech Tools To Grow Your Biz

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Barbara Kay
Friday, 28 July 2017 / Published in Barbara Kay Coaching Blog
Mid-summer is an excellent time to ramp-up marketing.  This new list delivers tech tools to market & grow, without breaking the bank.  If you missed my May tech list, definitely look at Top Tech Tools to Save You Time & Money Now Add Video (no acting required) Everyone wants to liven up their websites with
financial advisorsmarketingtechnology

Top Tech Tools to Save Time & Effort Now

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Barbara Kay
Tuesday, 23 May 2017 / Published in Barbara Kay Coaching Blog
One of the privileges of working nationally with multiple organizations is the opportunity to connect with experts across subjects, including technology tools.  I collect technology tips where ever I can. As spring turns to summer, it’s a good time review your processes and add new tools.  Here’s a list of top technology tools that make your life easier!  Give them a
best practicesfinancial advisorsmarketingtechnology

Ask, but NOT for Referrals

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Barbara Kay
Friday, 14 June 2013 / Published in Barbara Kay Coaching Blog
There’s three fatal flaws in asking for referrals.  So don’t feel bad if it hasn’t worked for you. It’s important to ask, but not for referrals. Here’s why asking for referrals fails and what to do instead: 3 Fatal Flaws 1)  The Bait & Switch – Traditional requests for referrals come at the end of
best practicesclientsfinancial advisorsmarketingreferrals

The Awesome Power of Viral Marketing

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Barbara Kay
Friday, 25 May 2012 / Published in Barbara Kay Coaching Blog
I’ve been going around the country talking to advisors about the awesome power of women advocates who do viral marketing for you.  Recently an advisor shared this story.  It’s Awesome! Story of the Day Advisor Howard attended one of my presentations on The $14 Trillion Opportunity – Reaching & Engaging Women Investors during a national
advocatesbest practicesclientsfinancial advisorsmarketingreferrals

7 Steps to Conquer the Email Monster

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Barbara Kay
Monday, 27 February 2012 / Published in Uncategorized
Harvard Business Review (HBR) just published an article on conquering email overload.  HBR did not offer any special magic but it reinforced best practices and they’re worth repeating.  Here you go: Tip of the day – 7  Steps to Conquer the Email Monster 1. Turn off the spigot – Unsubscribe to anything you don’t absolutely need.
best practicesemailfinancial advisorsfinancial servespractice managementprofessionals

What’s your #1 Business? It’s NOT Financial Services

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Barbara Kay
Tuesday, 21 February 2012 / Published in Uncategorized
Someone once shared with me that fast-food giants are successful because they know they’re not selling food.  Not selling food?  What are they selling?   Convenience, reliability & quality at low-prices.  Food is just a vehicle to deliver the core business. I’ve been blogging about branding for a while now and here I go again.
advisorsclientsfinancial advisorsfinancial servicesinvestors

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